Asia-Pacific Report: Canada ‘needs consistent brand’ in Asia

Canada needs to develop a consistent message and brand for its dealings with its Asian trading partners, according to business leaders from around the region. As senior executives with the Asia Business Leaders Advisory Council, brought together by the Asia Pacific Foundation of Canada, met in Vancouver late last month, their message was that Canada needs to be more aware of its reputation in countries such as China, India, Japan, South Korea and in Southeast Asia.