Ajax settle in for 10-years of Heineken pouring
March 12 – Dutch giants in football and beer have struck a deal that will see the Heineken brand become the official pouring partner of AFC Ajax, the four-times European Cup winner for the next 10 years.
Heineken, brewed and poured in Amsterdam, will become the exclusive beer supplier for both alcoholic and non-alcoholic beverages at Ajax matches. As well, as pouring pints, the brewer will take on the role as Ajax’s official sustainability partner,
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