Lake Hour's canned cocktails are totally fine, which probably isn't enough in a crowded market

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

Wyatt Russell contains multitudes. He was wonderful as Dud in the tragically short run of Lodge 49. He’s arguably the second-best fake Milwaukee Brewer behind Bernie Mac. He once saved Europe from Nazi mutant supermen!

This afforded him a level of fame to take on the next logical celebrity project; booze. Russell’s Lake Hour canned cocktails put him alongside big name spirit hawkers like George Clooney, The Rock and Guy Fieri (all of whom are equally famous for equally good reasons, thank you). Instead of slapping his name on a tequila, however, Russell opted to dive into a different jam-packed marketplace: canned cocktails.

Lake Hour mixes vodka and tequila with artisanal-type ingredients in hopes of being the kind of can you’d crack open while wistfully watching the sun set over a body of water. Sounds great. Let’s see if it can back up this promise.