Bayern Munich networks its customer data platform with its basketball team via Zeoptap
November 4 – FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the football and basketball divisions of the club, with the core aim of optimising the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
The sponsorship element of the cooperation relates in particular to FC Bayern Basketball, but the club have said that the collaboration will also be ‘utilised’ in football.
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