FIFA leans on reluctant Adidas and Coca-Cola to pay more for unloved Club World Cup
November 1 – FIFA and the World Club Cup is a tournament that is increasingly giving the world governing bodies partners cause for concern, with the latest dispute concerning two of its most steadfast collaborators, Adidas and Coca-Cola.
The newest headache for FIFA president, Gianni Infantino, and his pet project is over sponsorship rights. The Swiss Arbitration Centre in Zurich is expected to be a busy place over the next few weeks as separate cases have been lodged by the two giants of sportswear and beverages.
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