Caitlin Clark's historic season drives big WNBA ratings boost
(Photo credit: Paul Rutherford-Imagn Images)
Caitlin Clark's rookie campaign might have come to an end Wednesday night, but her historic season helped drive the WNBA to its highest average game viewership in 24 years.
The league averaged 657,000 viewers per game, according to a report by the Sports Business Journal. That included a record 22 games topping 1 million viewers across the WNBA's Nielsen-rated media partners (