Laver Cup ATP announce five-year extension to partnership

pThe a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a and the ATP have today announced a five-year extension to their existing certification agreement, which began with a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a 2019, and both renews and enhances their partnership. /p

pThis extension comes as the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a enters its seventh edition today at Uber Arena in Berlin, marking a significant milestone for the event as it continues to bring together tennis superstars from the past, present and future in a thrilling team competition and a unique celebration of the sport. /p

pThe a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a, where top players from Europe take on their counterparts from the rest of the world, will continue to benefit from the ATPrsquo;s global reach, marketing services mdash; including press and social media mdash; and operational support, including officials and physios. /p

p"We are delighted to continue our partnership with the ATP," said Tony Godsick, a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a Chairman and CEO of TEAM8. /p

p"Their recognition validates the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a vision, which is to bring together the worldrsquo;s top players ndash; rivals year-round ndash; as teammates, to celebrate and honour the legendary a href='https://www.atptour.com/en/players/rod-laver/l058/overview'Rod Laver/a and his compatriots, while growing interest in this wonderful sport at new destinations around the world."/p

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p ldquo;The a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a has quickly established itself as a unique highlight of our season,rdquo; added ATP Chairman, a href='https://www.atptour.com/en/players/andrea-gaudenzi/g254/overview'Andrea Gaudenzi/a. ldquo;The passionate reception it receives from both the players and fans at every city it visits speaks volumes and we truly value the great potential a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a has to attract new fans around the globe. We are delighted to be supporting its continued growth.rdquo;/p

pa href='https://www.atptour.com/en/players/roger-federer/f324/overview'Roger Federer/a, a driving force behind the creation of the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a, shared his enthusiasm about the future of the event./p

p"Irsquo;m incredibly proud of what wersquo;ve built with the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a,rdquo; said Federer. ldquo;Becoming recognised as part of the ATP Tour five years ago was an important milestone. Itrsquo;s been fantastic to see the way players, partners and fans around the globe have embraced a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a. Irsquo;m excited for its future.rdquo;/p

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pThis year marks the final appearance of legendary a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a captains and former rivals a href='https://www.atptour.com/en/players/bjorn-borg/b058/overview'Bjorn Borg/a and a href='https://www.atptour.com/en/players/john-mcenroe/m047/overview'John McEnroe/a, who have served as Team Europe and Team World captains, respectively, since the tournamentrsquo;s inaugural year in 2017. /p

pldquo;The a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a has been a huge success, and Irsquo;ve been honoured to be part of it from the beginning,rdquo; said Borg as he reflected on his involvement with the event. /p

pldquo;The values this event stands formdash;commitment to excellence, a focus on the team, respect for the opponent, and a love for the gamemdash;are things we see time and again throughout the competition. Itrsquo;s been a privilege to lead such a talented group of players in this iconic competition.rdquo; /p

pldquo;What the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a has achieved in just a few years is incredible,rdquo; McEnroe added. ldquo;This event captures the essence of what tennis is all about: competition, passion, innovation and sportsmanship. Irsquo;ve enjoyed every moment as captain of Team World, and I canrsquo;t wait to see how the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a continues to inspire players and fans alike in the future.rdquo; /p

pSince its inception in 2017, the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a has rapidly established itself as one of the most anticipated events on the tennis calendar. The five-year extension of this agreement between the a href='https://www.atptour.com/en/tournaments/laver-cup/9210/overview'Laver Cup/a and the ATP underscores the event's success and its ability to contribute to tennisrsquo; growth globally./p

p[NEWSLETTER FORM]/p