Arsenal drive deeper into digital marketing with NTT Data deal
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
The news breaks as the Gunners look to capitalise on their position as Premier League title contenders by strengthening their social media strategy.
The partnership will aim to leverage the company’s advanced digital technologies and data analytics to expand on the club’s 95 million-strong social media following.
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