Man City and EA Sports extend 13 year partnership for a fifth term
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
The base of the partnership is, of course, around the inclusion of men’s and women’s squads in the EA Sports FC content as well as the use of Man City’s marks.
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