University of Washington Professors Unveil A Breakthrough Book on Managing Brand Transgressions and Mastering Brand Crises

SMPL

New Delhi [India], August 8: Two University of Washington Professors, Dr. Shailendra Pratap Jain and Dr. Shalini Sarin Jain announced the virtual launch of their book in India, Managing Brand Transgressions: 8 Principles to Transform Your Brand in July 2024, published by De Gruyter. D