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Bournemouth secure record 2-year shirt sponsorship with Asian bookie BJ88

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July 24 – Premier League AFC Bournemouth have unveiled Asian online bookmaker BJ88 as their new front-of-shirt partner in a two-year deal.

BJ88 replaces Dafabet as Bournemouth’s main shirt sponsor after offering nearly twice as much as Dafabet’s previous arrangement, which was valued at £4 million ($5.2 million) per year, and significantly higher than offers from non-betting companies.

“The club is excited to be partnering with BJ88 for what is a record-breaking deal,” said Bournemouth commercial director Rob Mitchell.

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The post Bournemouth secure record 2-year shirt sponsorship with Asian bookie BJ88 appeared first on Inside World Football.