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The Wingstop No Flex Zone commercial has NBA fans cringing every time it shows up

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Congratulations to Wingstop. The wings joint has every NBA fan (including The Ringer’s Bill Simmons) cringing every time their “No flex … zone!” ad comes up featuring the sounds of Rae Sremmurd.

The ad is simple: a family eating chicken and playing an intense game of Jenga. But it’s the soundtrack that has everyone making jokes on social media with the amount of times we’ve heard it (and will continue to hear it) during the postseason.

Thanks to Simmons, it’s now a meme of sorts after he talked about it on a recent podcast, so here’s a roundup of the reaction: