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2024

Liverpool extend AXA sponsorships for a further five seasons

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April 30 – Liverpool FC have extended their long-term partnership with insurance giant AXA until 2029.

The five-year extension of a partnership that began with the 2018/19 season see AXA retain its official insurance partner moniker as well logo rights on training kits as well as naming rights to Liverpool’s men’s and women’s training grounds.

In 2019 AXA became the club’s training kit partner and added the naming rights to the two training grounds in 2023.

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