IOC expects another success of Olympic merchandise on Chinese platform

GENEVA, April 29 (Xinhua) -- The International Olympic Committee (IOC) is expecting the Phryges to be as popular as Bing Dwen Dwen in 2022 among Chinese fans as official Paris 2024 branded products are sold on Tmall's Olympic Store.

A range of licensed merchandise, including toys of the Phryges, the official mascots of Paris 2024, became available on Tmall, Chinese online store of Worldwide Olympic Partner Aliba