Juventus brings in Two Circles to drive commercial proposition
April 24 – Juventus and WPP-owned sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the 36-time Italian Champions’ new commercial partnerships programme.
The partnership aims to boost the commercial programme of the club using Two Circles’ data driven approach, to strengthen current partnerships and create new opportunities.
Francesco Calvo, managing director revenue & football development at Juventus, said: “We are proud to announce this partnership, which certifies our ambitions at international level.
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