Three stripes are out after 70-year run as Nike swoosh in for DFB deal
March 22 – The German FA (DFB) will drop Adidas for Nike as a kit supplier, bringing to an end a seven-decades-long partnership with the Bavaria-based sportswear giant.
The news marks the end of an era. The collaboration between Adidas and the German national football team stretches back to the 1950s and the country’s first World Cup success in 1954. The German shirt has interminably been linked to the homegrown sportswear brand and Adidas’s three stripes became synonymous with success on the pitch.
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