Name calling: ESL falls foul of trademark rules as Danes win EU case
March 14 – The controversial European Super League (ESL) breakaway project has faced a crucial legal setback after the European Union’s trademark authority prevented it from registering its name since it is already owned by Denmark’s top-tier Superliga.
In December, the European Court of Justice decided that UEFA and FIFA broke EU competition rules by attempting to block the seemingly doomed breakaway league, seemingly opening the door again for a challenge to the Champions League.
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