People are crying over this Taylor Swift-inspired SB ad from Cetaphil

The dads, Brads and Chads are not going to like this.

Although Super Bowl commercials have not been spectacular over the last few years, Cetaphil’s new Taylor Swift-inspired ad absolutely nails the concept.

There have been many conversations about Taylor Swift since she and Travis Kelce began dating. Once she showed up to Kelce’s games, some in custom jackets, the chatter was seemingly nonstop. It’s undeniable that Swift’s insertion into the sports landscape has changed the way fans view and consume NFL football.

Like many other companies, Cetaphil has seen the shift and crafted a new Super Bowl commercial that shows Swift’s impact. In a newly released clip, a father and daughter navigate life, seemingly in two different spaces and areas of interest, before realizing what helps bring them together.

AD METER 2024: Sign up to rate all the commercials from the big game!

Cetaphil’s super bowl commercial about the taylor swift effect is actually so sweet pic.twitter.com/tXJ7XuOmR0

— Tayvis Nation (@tayvisnation) February 9, 2024

The commercial tugs at the heartstrings, and the internet responded by admitting Cetaphil had them in their feelings.