Sportsbooks: I Bet You Think About (Taylor Swift)

(Photo credit: Jay Biggerstaff-USA TODAY Sports)
As Taylor Swift continues to introduce millions of new viewers to the NFL, via her relationship with Kansas City Chiefs tight end Travis Kelce, the league sits back and smiles at the fresh passive-income revenue streams coming its way.

The phenomenon is no different in the world of sports betting, where bookmakers are cashing in on Taylor Swift-related Super Bowl prop bets