Super Bowl 2024: 68 million adults in the US are expected to bet on the Super Bowl this weekend, totaling an eyewatering $23.1bn as Travis Kelce and the Chiefs meet the 49ers in Las Vegas
Nearly 68 million American adults - about 1 in 4 - plan to bet on this year's Super Bowl, setting a record by a wide margin, according to the gambling industry's national trade association.