France retains pole position as the world's top tourist destination

France is set to retain its status as the world's most preferred international destination in 2024, according to the latest data from the World Travel & Tourism Council.

The research from the World Travel & Tourism Council (WTTC) and its partner in data collection, ForwardKeys, indicates a positive trajectory for France's inbound travel over the coming twelve months, with arrivals expected to approach pre-pandemi