Staying Power: F1's new, young fans are committed for the long haul

Attracting fresh eyes is one thing, keeping them engaged for the long-term is another – but Formula 1 looks set to retain its newer, always-on fandom.
New audiences have been attracted to F1 in recent years, whether that be through a growing presence in the United States or the wildly successful Drive to Survive series on Netflix.
While the sheer number of fresh eyes on the product are ...Keep reading