VGW announces multi-year partnership with WWE to create ‘unique player experiences’

Sweepstakes giant VGW has announced a multi-year partnership with one of the world’s biggest wrestling brands, WWE.

VGW has announced the multi-year partnership with WWE, starting in 2026 and focused on making portfolio of online social games brands accessible across WWE’s global network. With WWE reaching over one billion households around the world, the initial focus of this partnership is focused on the US. This echoes an earlier decision from the Australian-based company VGW to pull out of Canada and target the US primarily.

The partnership will allow VGW to access WWE’s network and talent in future content on both social media and broadcast, while VGW’s brands will also feature in WWE programming, such as Smackdown and live events like WrestleMania and SummerSlam.

“WWE is an entertainment powerhouse with a passionate fan community,” said VGW’s Chief Marketing Officer Ben Whitford. “This collaboration connects our audiences through dynamic content and experiences that combine VGW’s love of games with WWE’s iconic brand. We’re thrilled to be partnering with WWE to deliver memorable campaigns and unique player experiences, while continuing to engage our existing audience in fresh and exciting ways.”

There’s not long to wait for VGW x WWE

The partnership will officially launch in the coming weeks, with several major campaigns already in development. Although there are few details shared so far, a post to LinkedIn promises “exclusive content, prizes, and money-can’t-buy experiences for our players”.

“VGW has built a highly engaged and passionate player community, and this partnership allows us to leverage WWE’s global, year-round platform to create premium, always-on experiences for fans,” said Jesse Tomares, the Vice President of Global Partnerships at WWE. “By combining VGW’s expertise in interactive entertainment with WWE’s unmatched reach and storytelling engine, we’re creating new ways for our audiences to engage across multiple touchpoints.”

Featured image: VGW via press release

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