SUP Magazine: This Is the World's Best Selling Spirit. Why Don't We Drink It in the U.S.?

Ask any spirits-educated American what's the world’s top selling liquor, and their answer might vary between whiskey, vodka, tequila, or gin. The answer, however, is baijiu, which moves more bottles annually than all four aforementioned spirits combined.  The fiery Chinese liquor, which has been enjoyed for centuries, is deeply rooted in Chinese culture but has struggled to find a foothold in the U.S. That, however, may finally be changing. With the rise of craft cocktails and a...