SUP Magazine: J Balvin Teams Up With Casio to Make His Ultimate G-SHOCK

Reggaeton star J Balvin has a new drop, but this time it’s not a beat. The first Latin urban artist to bank a billion views on YouTube has partnered with G-SHOCK on a new watch called the MA G-SHOCK (DWE5600JB1A9 .) "Ma’ G," Balvin’s phrase for his closest friends and family, was created to remind people that time matters. "G-SHOCK's tough and bold style has always resonated with my journey," says Balvin. "With this launch, I wanted to create something that reflects my mu...