SUP Magazine: This New G-SHOCK Is an Update to the Iconic 1983 OG

If we could hop in a time machine back to the early 1980s, we would find Kikuo Ibe — G-SHOCK 's eventual inventor—hurling watches out of a third-floor window in his countless attempts to create “a durable watch that would not break even if dropped.” He would then crack them open to see which parts had failed and then make them stronger and repeat the experiment. But after toiling to little avail he found his eureka moment while watching children play with a rubber ba...