Billa Bulgaria Penalized for Misleading Olive Oil Advertisement

The Commission for Protection of Competition (CPC) has fined Billa Bulgaria EOOD 405,936 leva for engaging in misleading advertising, in violation of Article 32, paragraph 1 in connection with Article 33 of the Law on Protection of Competition.

The sanction stems from an investigation into a promotional campaign by the company involving the product "Basso Blend Extra Virgin Olive Oil 20%." In various TV and radio ads, the product was promoted simply as "Extra Virgin Basso Blend Olive Oil....