Black Friday Spending in Bulgaria: Average Budget Set at 531 Leva

A recent survey by Kantar, commissioned by eMAG, reveals that Bulgarians are planning to spend an average of BGN 531 during this year's Black Friday event. The study, conducted between October 7 and 27, interviewed 1,001 individuals aged 18 to 55 and forms part of a regional research project also conducted in Romania.

The findings show that people in the 45-55 age group have the highest planned budget, averaging BGN 614....