Longtime turf professional Carmen Magro starts new company, PURE Insight

Carmen Magro, CGCS, Ph.D., has been in the turf industry for three decades — from his start at Whitemarsh Valley CC in Lafayette Hill, Pa., and later as a superintendent at Bidermann GC in Wilmington, Del., to most recently, inspiring the POGO TurfPro system (Stevens Water Monitoring Systems) where he spent 11 years.

Now, Magro has made the jump to a new company: PURE Insight. As president and CEO of the company, Magro and his international team will offer agronomic consultation, a new tool for monitoring conditions (available sometime this year) and a line of biologically enhanced nutrition products.

“I only want to work with the best and create a company that provides services and tools I believe superintendents really need,” Magro told Golfdom. “I’m speaking at (the British Turfgrass Management Expo) next week and at the GCSAA Conference in February, discussing everything monitoring and advanced irrigation practices. I’ve learned from many, and I’m on a vendetta to share this education with the world.”

PURE Insight is dedicated to gathering insight, analyzing complex conditions and delivering solutions to supers, sports field managers and agricultural entities globally. Superintendents can connect with Magro through his new website, GetPureInsight.com.

“I’ve learned a lot from superintendents, sports field managers and farmers over the last couple of decades,” Magro says. “I feel it’s time that we can bring together a company that offers something truly unique to the industry. I’m willing to invest everything I have into this because it’s been a vision of mine for a very long time.”

Golfdom Editor-in-Chief Seth Jones had the opportunity to sit down with Magro to talk about the new company. Check it out here.

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