Central Turf & Irrigation Supply appoints Tim Minnema as new COO

Central Turf & Irrigation Supply selected Tim Minnema as its new chief operating officer. In this newly created role, Minnema will continue to elevate the company framework set forth by the Luciano family by focusing on new opportunities for optimization, streamlining processes and efficiencies.

“We are thrilled to have Tim join our executive team,” said Bernardo Luciano, president of Central Turf & Irrigation Supply. “He brings a deep operational knowledge and a proven track record of driving results in every element of business.”

Minnema brings more than 25 years of experience in retail, distribution and operations. He previously worked at Bosch, Valspar and Specialty Building Products, and according to the company, that is where he demonstrated exceptional leadership, unrelenting customer focus and a strong commitment to continuous improvement.

“Over the past 25 years I have had the privilege of helping private and family companies from $30 million to $500 million in revenue grow their top and bottom line,” said Minnema. “I knew one day I wanted to find a company that had the same value system, energy level and passion for business that I do. I believe that is what Central Turf & Irrigation Supply has. The Luciano family has done an amazing job growing the business and developing a lot of very talented people. I really look forward to being part of the next stages of growth at Central Turf & Irrigation Supply.”

Central Turf & Irrigation Supply, family-owned and operated, is a wholesale distributor for irrigation, landscape, agronomic, sustainable products, grounds care equipment and more. It was established in 1990 and has over 60 locations in the U.S. and Canada.

“We are always looking to bring on quality members to our team so we can continually meet and exceed the needs of our customers as they look to increase their revenue, lower their costs and reduce their risks,” said Anthony Luciano, vice president of sales and marketing for Central Turf & Irrigation Supply. “I am confident that Tim will help us do this. Having a COO allows us the opportunity to discover continuous improvements across all growth strategies which we know will yield both immediate and future benefits for our employees, vendors and customers.”

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