Apple trims 18% from 9.7-in. iPad price

Apple today cut the price of its least expensive 9.7-in. iPad by $70, and as it did, dropped the "Air" nameplate and returned to simply "iPad" as the moniker.

The 32GB Wi-Fi iPad is now priced at $329, an 18% reduction from its predecessor, the iPad Air 2. The 32GB model with a cellular modem cost $459, a 13% discount from its forerunner.

Apple's changes put the larger 9.7-in. iPad at the bottom of the price list for its tablet portfolio, as the 7.9-in. iPad Mini 4 kept its $399 tag. The iPad price cut also put more room between it and the top-of-the-line iPad Pro, which starts at $599 for the 9.7-in. model.

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