Can Apple flick the Android-to-iPhone switch at WWDC 2016?

We are seeing numerous surveys and Apple-related data points this week as the industry prepares for Apple’s WWDC. In sum they suggest Apple stands at a critical moment, while its potential to woo customers from other platforms now appears entrenched.

Surveys say

Newly-published surveys, from Fluent, GPShopper and Walker Sands, suggest Apple’s anticipated plans to improve Siri and talk a little about Apple Watch 2 will resonate with consumers and consolidate its already highly loyal user base.

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