Apple is gunning for PC users, but Microsoft has little to fear

When Apple introduced a smaller iPad Pro on Monday, vice president Phil Schiller didn’t mince words when he discussed which customers Apple is targeting with the product, along with its 12-inch sibling.

“When [users of old PCs] see the features and performance and capabilities of a product like the iPad Pro, designed for the modern digital lifestyle, many of them will find it is the ultimate PC replacement,” Schiller said during a press conference on Apple’s campus.

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