For retailers, e-commerce alone won't make the sale

NEW YORK -- Two or three years ago, major companies at the National Retail Federation were focused on building out their e-commerce sites.

Their money went into e-commerce. Their meetings were all about e-commerce. Online was king.

This week, though, retailers like Disney, Under Armour and Nike all said they no longer focus on online sales.

Today, retailers need to focus on creating a customer experience that crosses channel borders, linking mobile with brick-and-mortar stores and websites.

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