Теория Рекламы :: RE: Общая Теория Рекламы: «Дураки» и «Дороги».

Автор: Dimitriy
Добавлено: 16.09.2024 5:34 (GMT 3)

«Дураки» и «Дороги»: « ... ».

Наша профессия требует вдумчивого подхода и глубокого анализа продвигаемых и обслуживаемых Продуктов и Процедур.
Этот путь труден и от ошибок и оплошностей не застрахован никто.
Но, иногда на свет Божий рождаются выдающиеся творения и опусы.
Особенно, когда они возникают на почве бездумного импорта чужих технологий.

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Резиновые «шипы» на ж\д путях остановят бесстрашных пешеходов в Подмосковье 20.11.2023 ... Теперь на железнодорожных путях установлены специальные конструкции, которые призваны обезопасить пассажиров от передвижения в неположенных местах на платформах, сообщили в пресс-службе администрации Сергиево-Посадского округа. Идея использования противопешеходных матов уже давно применяется за рубежом и показала свою эффективность. Теперь Россия присоединяется к этому списку стран, где такие конструкции используются для обеспечения безопасности пассажиров. Конструкция состоит из твердой резины и имеет форму остроугольных пирамид. Она размещается между платформой и переездом на железнодорожной станции. Это создает физическое препятствие для пешеходов и предотвращает их передвижение в неположенных местах. Материал полностью.

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И дело конечно не в том, что тропы подобно руслам рек - живые и если в одном месте вырастает преграда, то тропа меняет свой путь. А в том, что изначально предшественники этих устройств были предназначены для предотвращения … выхода копытных домашних животных (лошадей, коров, коз, овец и т.д.) на дороги общего пользования, в т.ч. на ж/д пути!

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... In the UK, Network Rail had been piling angled wooden slats on the ground next to pedestrian track crossings, including vehicular grade crossings to deter trespassing as, so arranged, they present a difficult surface to stand and walk on. These were based on cattle grids, long used around the world to prevent grazing livestock from straying off their pasture, or onto tracks or roads where they might be injured or killed in collisions. (выделенно а.п.) Humans and vehicles can pass them while large animals with hooves become trapped. The design ultimately derives from stiles of stone slats placed to facilitate human passage over pits that developed on public footpaths in Britain, a practice that predates Roman times. ... Материал полностью.

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И в таком античном качестве эти устройства для скота дожили почти до 2000 годов, когда наконец их решили приспособить под людей.
Для этого их скрестили с орудием наказания на манер «спиц для хождения/стояния» - наказания для солдат и инструмента пытки инквизиции, активно практиковавшихся в Европе 17-19 веков:

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То есть скрестив рёбра для скота с колышками для людей они получили пирамидки и конусы для Пешеходов и назвали гибрид: «anti-trespass panels» (ATPs)…

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Anti-trespass panels (ATPs) are a type of hostile architecture used by railroads to improve safety by reducing pedestrian accidents. They consist of materials such as wood or rubber arranged in such a way that they are difficult to walk on stably, and are placed adjacent to pedestrian crossings or stations, where there is a possibility that people might trespass on the railroad's right-of-way and be struck and killed or seriously injured by passing trains. The panels were first used in the United Kingdom. Many are still in place; they consist of wooden planks arrayed in a sawtooth pattern, on which it is difficult to stand or walk steadily. Modern variants, introduced in the early 2000s, used rubber shaped into pyramids, and later cones, a configuration that has led to the nickname witches' hats. Since their introduction anti-trespass panels have been used elsewhere in Europe and in Australia, Canada and the United States. Studies have confirmed their effectiveness in preventing accidents and suicide attempts. A U.S. Federal Railroad Administration study found that one use reduced incursions into the track area by 38 percent, and one in Belgium found a near-total elimination of trespasses. … Description. Older anti-trespass panels are not panels as such but rather sets of long wooden or fiberglass planks arranged in a skewed pattern, derived from cattle grids, that is difficult to walk on. The modern kind, introduced in the early 21st century, consists of rubber panels, 90–130 centimetres (35–51 in) long, with conical or pyramidal upward projections around 150 millimetres (5.9 in) high One manufacturer makes the pyramids on the panels it designs for use away from the tracks as high as 300 millimetres (12 in). Regardless of height, they are tightly spaced to discourage walking, again by making stable footing almost impossible. Commonly the projections are of equal height, but not always. When fully installed, on a plastic substrate, the panels weigh 74–90 kilograms (163–198 lb) each.[5]: 10 Small-scale versions have been made for use in model railroading. … Implementation. The panels come in a width equivalent to roughly four feet (120 cm), allowing their use within standard gauge tracks. Rosehill makes three varieties: double-flanged versions for in-track use, single-flange versions for installation aside tracks, and flangeless versions for areas not abutting tracks. They are held in place by long screws attached to plastic panels underneath. In addition to areas adjacent to foot or road crossings at grade, panels have often been installed near the ends of station platforms, sometimes even on the ends of those platforms, since trespassers have been known to enter the right-of-way from those points. It has been recommended that the panels be installed in strips at least 3 meters (9 ft) wide to deter potential trespassers from attempting to circumvent them by jumping. Best practices also include complementing anti-trespass panels with signage and fencing, preferably fencing that cannot be cut or easily climbed,[d] for distances as long as 500 m (1,600 ft) from the station or crossing. Installation of CCTV near the access points protected by the panels is also recommended. The area near the crossing should be lit at night so that panels, possibly painted for high visibility as well, are visible around the clock. Anti-climb paint can also be placed on the panels to enhance their effectiveness and mark the clothing and footwear of any attempted trespassers, along with warnings to that effect on signage. Advantages Unlike rocks, the larger versions of the roughly cut stones used as track ballast, anti-trespass panels can be placed inside tracks without interfering with operations. Their appearance is also a visual deterrent as well as a physical one. The panels can be installed and removed quickly, and they can be recycled after use. Disadvantages The panels do not discriminate between legitimate and illegitimate crossers. It may be necessary to remove portions of the panels to provide access to the track area for regular maintenance of way work and replace them afterwards. Conversely, if a train must stop for emergency reasons and discharge passengers between stations, it may be difficult for them to reach safety without similar temporary removal of the panels or escape routes in any fencing adjacent to the tracks. Over time, soil and vegetative debris may accumulate in the spaces between the cones or pyramids, blunting their effectiveness at preventing trespass. Snow may also have the same effect in colder weather. The panels must be regularly monitored to make sure this does not occur.[4] Also in wintertime, it is necessary to put up signs warning engineers to lift snowplows, or to add boards in the track forcing that to happen, prior to passing over sections of track with the panels inside in order that they not damage them. It has also been noted that the panels may in one way cause the accidents they are intended to prevent. Despite their presence, some people may attempt to cross them to enter the track area anyway. They may then, particularly if they do so while under the influence of drugs or alcohol (the latter of which research has suggested is a factor in a majority of pedestrian fatalities ), become trapped in the right-of-way and unable to free themselves from a train's path should one come along. Материал полностью.

Пример на столько вопиющ и красноречив, что комментировать его, только портить.
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Что бы не заканчивать пост на грустном, чудная реклама прибалтов на эту тему:

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С пониманием и отраслевыми пожеланиями, Dimitriy.