How Becoming A B Corp Helped Us Find Purpose In Marketing
I’ve always struggled with the ethics of my chosen profession. Even while poring over copies of Advertising Age in college, my attraction to brilliant campaigns was tempered by the nagging sense that marketers’ influence on our thoughts and values isn’t always good. After all, a marketer’s job is to creatively convince people to do or consume things that they sometimes don’t even want or need.
That nagging feeling led me to spend the first 15 years of my career in health behavior change and nonprofit marketing. Later, my business partner and I founded RoundPeg to create brands and campaigns for organizations committed to social good. But I always had a sense that marketing’s potential for good wasn’t fully realized.
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That nagging feeling led me to spend the first 15 years of my career in health behavior change and nonprofit marketing. Later, my business partner and I founded RoundPeg to create brands and campaigns for organizations committed to social good. But I always had a sense that marketing’s potential for good wasn’t fully realized.
More...