What Every College Graduate Needs To Know About Their Personal Brand

Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the help wanted ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and if you were smart enough you used it.

There was no Internet, no LinkedIn, no personal websites and no Google available to do a quick search to see what skeletons you might already have lined up in your closet. There wasn't even anything referred to as your "personal brand."

More...