Formula 1 and LVMH sign 10-year partnership deal

Luxury brands such as Louis Vuitton and Moët & Chandon will be present on the Formula 1 grid from next year after Liberty Media agreed a 10-year global partnership with LVMH which could be worth a reported $1 billion.The deal will start from the 2025 season onwards and includes LVMH brands becoming involved in hospitality, activations and limited editions, adding to the presence the company ...Keep reading