Does Your Business Need Social Media?

Does your business need social media? It depends on your answer to this question: Does your business have customers that are on social networks? If the answer is yes, then you need to be there with them. As best-selling author Jay Baer said in a September 2015 interview with Oracle, Hug Your Haters: A Conversation About Social Customer Service With Jay Baer, "It doesn't matter whether you're B2B [business to business] or B2C [business to consumer], you need to interact with your customers where they want to meet you." It used to be the only requirements for a marketing plan were a listing in the phonebook and an ad with the local media. And some would argue that is still all you need. Let me think, who would that apply to? Um, no one. We have this thing called the internet now with a whole new playing field known as digital: Hello email! Call to action -- click here! Like! Engagement, brand awareness and social customer service all rolled into one platform.

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