Pics: Finally, plasters for all colours
A "lightbulb moment" has led to a Cape Town-based company producing plasters that don't only cater to pale skins.
|||By Genevieve Serra
Cape Town - Finally, after 21 years of democracy, there’s a plaster for every colour of the Rainbow Nation.
A Cape Town-based company has spotted a gap in the market by producing plasters that don’t only cater to pale skins.
Plasta comes in three different shades.
These include dark, light and medium-dark tone.
So now when you cut your finger or your child scrapes their knee, no one has to know, because the new shades blend in with most skin tones.
And the plasters are so popular that even people in the Netherlands, Lesotho and Namibia are buying them.
Plasta is the brainchild of Lize Hartley, 27, who is also the CEO of the company.
One day while watching a woman shop for underwear in a retail store, Hartley had a “lightbulb moment”.
Hartley said: “This woman was trying to explain to the sales assistant that she wanted a nude undergarment and it got me thinking of other items which should have tones to suit people’s skin colours.”
She was surprised to discover that some people hated the normal “one shade to fit all” plasters on the market.
“Plasters aren’t just for medical use, it’s also cosmetic,” Hartley explained.
“Our foundations come in different shades and when women need that plaster while wearing a heel, it’s less revealing.
“When I walk around with a dark tone plaster and people ask me why, I say, ‘Do you ask a black person why they’re wearing a white one?’”
At the moment, Plasta is only available at Pep and Spar stores and selected pharmacies nationwide.
Hartley added: “The plasters are made in China but I hope to have them made here in South Africa one day.”
Grassy Park resident Jaun Erasmus, 39, tried on the medium-dark variety, and joked that even plasters are now politically correct.
Erasmus said: “I won’t use this one as it doesn’t match my skin tone. Everything needs to be PC nowadays.”
Daily Voice