Box-Office: ‘Tomorrowland’ Takes #1 But Disappoints On One Of The Worst Memorial Day Weekends In Over 10 Years

There were early reports that said Universal’s “Pitch Perfect 2” was going to have the edge over Disney’s “Tomorrowland,” and while those calculations were wrong, it was close. “Tomorrowland” took the #1 spot this weekend with a $32.2 million bow, but considering it was a would-be four-quadrant tentpole on almost 4000 screens that could crossover into the lucrative kids market (and the parents that have to take them there), this wasn’t exactly a stellar opening, and you can bet Disney was hoping for something north of $50 million. Reviews of the Brad Bird-directed movie weren’t kind (here’s our tepid one) and, perhaps not boding well for future weekends, the movie received a lukewarm B Cinemascore from audiences. Worse, “Tomorrowland” cost $180 million without the give-or-take $60 million it took to market the picture. If Disney hopes to break even on the film — the movie is already tracking to a low $100-110 million total stateside — it needs a huge boost from the overseas market....