Why Design Is Essential to Human Happiness
The great Paul Rand, my teacher, once said in a critique: "The difference between a good painting and a great one is the composition." The arrangement of positive and negative space, and the placement of the elements, makes all the difference. Most people don't consciously realize what they perceive to be beautiful is actually a balance of great proportions, balanced in space.
For me, design encompasses the experiences of seeing, tasting, touching, hearing, smelling and feeling. If that wasn't enough... Читать дальше...