Watch: New Trailer For 'Insidious Chapter 3' Shows How The Terror Got Started

While "Insidious Chapter 3" promises to share the origin story behind the franchise, it looks like producer Jason Blum is tying his various successful horror series together in the manner of the shared universe model that has overtaken blockbuster moviemaking. In an interview with Cinema Blend at the SXSW Film Festival, Blum was asked about doing something akin to the Marvel model. "Yeah! I want to do that. We’ve been putting Easter Eggs in movies in different things. There’s some in 'Insidious 3.' There’s some in 'Sinister 2.' So yeah, we’ve been doing that. I would like to do more of that," he explained, though he cautioned that fans shouldn't expect any kind of team up film soon. "We’re not close to an 'Avengers,' but I do like the idea of having the worlds collide in the different franchises we work on. That’s a really cool idea… I want to continue to do that." And remember, this is the guy also behind "The Purge" and...