Samsung announces competitor to Siri, Cortana

The field of personal digital assistants is only getting more crowded, with Samsung's new entry Bixby joining the fray. The Korean electronics giant announced the new assistant ahead of the Galaxy 8 smartphone, where it will make its debut. 

Bixby was thought to be the product of Viv, an AI assistant created by the same team that created Siri before Apple acquired it. Samsung acquired the Viv team last year. But Bixby is a new product from Samsung and intended to be a little different from the typical digital assistant. 

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While Bixby will do most of the typical digital assistant functions found in Apple’s Siri and Microsoft’s Cortana, it also adds three new elements: context awareness, cognitive tolerance and completeness. 

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