eBook Distribution: Are you trying to pat your head whilst rubbing your tummy?

As I was going for a run this weekend I recalled some advice about trying to keep four strides to each breath, and whenever I try to do this deliberately I almost trip myself up with the complexity of trying to consciously do something that my body normally looks after for me.

Obviously as a bloke I have enough problems walking and chewing at the same time, however it has made me think about the problems that publishers have when trying to manage both their print and digital sales (whilst in the case of smaller publishers also commissioning, editing and producing the books).

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