What the Dodgers are doing isn’t normal in pro sports. Be sure to appreciate it
Step into the Dodgers’ team store, turn to the right, and you’ll be staring at Shohei Ohtani. Not in person, of course. But amid all the jerseys and caps and T-shirts, there is a commercial playing on a loop, with Ohtani waving his fingers through his hair and winking as he displays the product he is endorsing: the top-selling skin serum in Japan. “Take care of your skin,” the narrator says. “Live life to the fullest.” Life is good at Dodger Stadium. In the store at the top of the park, you can buy a bottle of skin serum that retails for $118, or World Series championship gear including T-shirts and caps for $54 and up, hoodies for $110 and up, and cool jackets for as much as $382. If you’re...
