MIIN SILOK ???? BRAND IDENTITY

The Client

HLB Life & Healthcare is aiming for Dermacosmetics, which improves customers' skin and realizes customer satisfaction under the mission of HLB Group called Human Life Better.

To address the skin concerns of women in their 30s and 40s, MIIN SILOK was created as a premium brand using rice lees, an extract from traditional Korean rice wine, makgeolli. The name blends "miin," representing inner and outer beauty, and "silok," meaning historical records compiled over centuries, emphasizing Korean heritage. Therefore, YNL Design provides a visual experience differentiated from other brands by visually highlighting the harmony between Korean tradition and modernity by reinterpreting the by-products of Makgeolli, a traditional Korean liquor.