Gone in 60 Minutes! Thar ROXX Records Over 176,000 Bookings

The five door Thar is off to a flying start

Mahindra & Mahindra Ltd., one of India’s leading SUV manufacturers, has announced that its newly launched Thar ROXX SUV achieved an unprecedented 176,218 bookings within the first 60 minutes of its release. The overwhelming response highlights the immense popularity of the new model across the country.

Thar ROXX: Family car cum off-roader

The Mahindra Thar ROXX builds on the legacy of the iconic Thar, known for its rugged off-road capabilities. The ROXX variant brings significant enhancements, including a distinctive design, improved driving dynamics, and advanced technology aimed at serious off-road enthusiasts. The vehicle combines Mahindra’s off-roading heritage with modern SUV luxuries, offering features like a high-performance engine, refined suspension for better handling, and a suite of safety and driver assistance systems.

The Thar ROXX is equipped with features that include advanced four-wheel-drive capabilities, enhanced ground clearance, and differential locks, making it one of the most capable off-roaders in its class. Its spacious interior and infotainment system cater to the growing demand for comfort and technology in the adventure SUV segment.

Massive Demand Reflects Broad Appeal

Mahindra’s Thar ROXX has clearly resonated with customers nationwide, given its strong booking numbers. Its appeal lies not only in its off-roading prowess but also in its ability to double as an everyday vehicle with modern amenities. The Thar brand has long been synonymous with adventure, and the ROXX variant builds on that reputation with improvements in both performance and design.

Deliveries of the Thar ROXX are set to begin on Dussehra, a significant festival in India. Mahindra plans to inform customers of their delivery schedules over the next three weeks, ensuring a phased approach to manage the high demand.

The Thar ROXX: More Than Just an Off-Roader

The Thar ROXX includes a range of customizations that are expected to appeal to adventure seekers. While maintaining its ruggedness, the vehicle incorporates features like skid plates, upgraded all-terrain tires, and robust bumpers designed for off-road use. Additionally, the Thar ROXX retains the signature removable hard-top and offers a variety of configurations for both daily use and adventure-ready setups.

Thar ROXX vs. Competition

With this launch, Mahindra aims to strengthen its leadership in the off-road SUV category, where it competes against other popular models like the Force Gurkha and even the likes of the Creta and Taigun. With its competitive pricing and enhanced capabilities, is expected to further solidify Mahindra’s dominance in the segment.

The staggering booking numbers within just one hour signal the strong demand for rugged, capable SUVs in the Indian market, positioning the Thar ROXX as a major player in this expanding segment.

The post Gone in 60 Minutes! Thar ROXX Records Over 176,000 Bookings first appeared on Motoroids.