John Abraham Stars in New Aprilia RS457 Ad Campaign
Piaggio Vehicles Pvt Ltd, the parent company of Vespa and Aprilia, has unveiled a new digital ad campaign for its recently launched Aprilia RS457. Starring Bollywood actor and motorcycle enthusiast John Abraham, the campaign promises to shift the narrative around motorcycle advertising.
The Aprilia RS457 has already captured the attention of performance-driven motorcycle buyers in India. With John Abraham fronting the campaign, Aprilia aims to deepen its connection with riders by focusing on more than just horsepower and design. The campaign seeks to explore the spiritual and emotional connection between riders and their machines.
A New Era in Motorcycle Advertising
The campaign, conceptualized by creative agency Centrick and directed by Nigel Simpkiss, breaks away from traditional motorcycle ads. Instead of focusing solely on technical specifications, the four-part film series delves into the emotions tied to motorcycling—freedom, excitement, solitude, and adrenaline.
The first film in the series, titled “FUN,” is already live. It features stunning visuals and a narrative that captures the raw joy of riding. John Abraham, known for his love of motorcycles, adds authenticity and depth to the campaign. His passion for the Aprilia RS457 is evident in each scene, making it relatable to both avid riders and motorcycle enthusiasts.
John Abraham on the RS457
As the brand ambassador for Aprilia India, John Abraham brings an emotional and personal touch to the campaign. Commenting on his involvement, he said, “The Aprilia RS457 feeds my passion and embodies the joy and emotions of riding. This campaign is a raw, unfiltered expression of the rider’s soul—a call to those who crave the rush of adrenaline and the freedom of the open road.”
Aprilia’s Vision and Intent
Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt Ltd, commented on the campaign’s significance, saying, “Aprilia has always pushed the boundaries of motorcycle design and performance. This campaign is a bold statement of our intent to redefine the motorcycle ownership experience. John Abraham’s charisma and his genuine love for the RS457 perfectly capture Aprilia’s spirit.”
The first film in the series, “FUN,” is available to watch online, setting the stage for what promises to be a memorable campaign for Aprilia and motorcycle enthusiasts alike.