Lexus ES Luxury Plus Launched in India at INR 69.70 Lakh

Lexus India has unveiled the Lexus ES Luxury Plus Edition, a refined and exclusive variant of its popular ES 300h model. Introduced just in time for the festive season, this edition brings a host of new accessories that enhance both the visual appeal and functionality of the vehicle.

A Key Player in Lexus’ Lineup

The ES 300h has been a cornerstone of Lexus’ success in India, recognized for its elegant design, renowned quietness, superior craftsmanship, and self-charging hybrid electric powertrain. Locally manufactured as part of the ‘Make in India’ initiative, the ES 300h has accounted for about 55% of Lexus’ total sales in the first half of 2024, solidifying its status as one of the brand’s most popular models in the country.

Enhancements in the Lexus ES Luxury Plus Edition

The ES Luxury Plus Edition brings a range of carefully curated enhancements aimed at elevating the luxury and comfort of the vehicle:

• Silver Grille: A striking addition to the front of the vehicle, the silver grille enhances the overall aesthetics, giving the ES a fresh and distinctive road presence.
• Rear Lamp Chrome Garnish: This feature adds a touch of refinement to the rear of the vehicle, complementing its sleek design and providing a more premium look.
• Illuminated Scuff Plate: With an LED-lit Lexus logo, the scuff plate adds a layer of elegance and sophistication to the vehicle’s interior.
• FR Courtesy Logo Lamp: Projecting the Lexus logo onto the ground when the door is opened, this feature highlights the brand’s attention to detail and creates a sense of exclusivity for the occupants.
• Rear-Seat Pillow: Designed for enhanced comfort during long journeys, the rear-seat pillow reduces fatigue and showcases Lexus’ care for passenger well-being.

Additionally, Lexus has introduced high-quality factory body coating from August 2024, further enhancing the premium feel of its vehicles and solidifying its position in the luxury automotive market.

Availability and Pricing

The Lexus ES Luxury Plus Edition is priced at ₹69,70,000 (ex-showroom, all India) and will be available at all Lexus Guest Experience Centers starting this September. To ensure the highest standards of precision and quality, the installation of the new accessories will be handled exclusively at Lexus Guest Experience Centers. This offering highlights Lexus’ dedication to delivering an exceptional ownership experience through meticulous craftsmanship and advanced features.

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